An online success business can not be led without e-mail marketing. Many individuals realize that it is crucial to have a internet site but having a web site is just one part of creating successful online presence. You have to stay in touch with your customers and prospects. You need to have a two-way communication with your clients and prospects and best practice to accomplish this is to have an email newsletter. To send emails to your customer you require the best e-mail marketing software.
Choosing your e-mail marketing software is one of the most significant steps you need to take in e-business. What are those necessary steps in choosing email marketing software?
Free or fee-based – The first thing you will have to decide when choosing software for your email campaigns is going to be whether you need to use free or fee based software. Some individuals may say: “There is certainly much free software on the Internet. Why would I buy e-mail marketing software?” The reason being some people still don’t have a habit to buy things on the Internet, especially non-tangible items such are software and services. Many individuals still don’t realize the effectiveness of email marketing tools so that they think which can be pleased with a free of charge service.
Just about the most famous contemporary economists, a Nobel Prize winner Mr. Milton Friedman said that there is absolutely no such thing like free launch. And then there is yet another statement which says “You receive everything you pay for”. I accept these two statements. These have already been proven on many examples, especially on the Internet.
You are able to choose to use free software for email marketing but you will be limited for many more advanced options. Some big portals offer free services for creating groups. This can be OK, but in cases like this you will send your email messages without many important features like personalization, email tracking, sending SMS, using CSV files etc. I don’t have to point out that many “free” email marketing software providers will incorporate their ads within your email newsletter. I assume which you don’t want that in your business email communication.
Various other free software such as the free version of Group Mail will have limitation on the number of subscribers per one session. In this instance it is possible to send out your email newsletter to 100 subscribers simultaneously and then in paid version to unlimited variety of subscribers and make unlimited quantity of lists.
It is recommended that you use fee-based e-mail marketing software for the business email campaigns. However, you always have to look for a provider who provides a free trial offer, as well.
Important features – You need to find out if your email service provider offers these several important features.
1)Personalization – personalization is one of the most essential things that e-mail marketing software must provide. With good personalization you will get better open rates and then click-through rates. Some more advanced email marketing software like Group Mail paid version offers if-then personalization for users who would like to obtain the maximum personalization.
2)Monitoring – email marketing is popular and useful because results could be measured very effectively. You have to ask your email provider if their product offers ability for detailed reports for open rates, click-through rates, deliverability…If their main product doesn’t offer that it is important that they feature additional service that may be easily integrated using their main product.
3)Scalability – one of many highlights of modern application is scalability. At this moment you might need software that should be able to send one thousand emails at once nevertheless in 3 years your membership base could be 5,000. Will your software be able to handle that?
4)Creating HTML newsletters – HTML newsletters have better response rates than email newsletters in plain-text format so this is also one more thing you must look into in choosing your email marketing software. Without sending your email newsletter in HTML you won’t have the ability to do email tracking.
5)Integration with existing applications and databases – your email marketing software has to offer you capability to import data from existing applications and databases like SQL Server, Oracle, MySQL, Access, FoxPro and Excel. Also, it is extremely useful that it could be integrated with popular email clients like MS Outlook.
6)International Character Support – Internet businesses need to have a global focus so it will be useful that email marketing software provides support for International Characters.
7)Plug-ins and updates – it is very important that this email service provider constantly works on creating useful plug-ins and updates to make your job easier and more effective.
8)Tech support -Should you be an average Internet user without technical knowledge you will probably want to get support for the software. How good is the email company in terms of tech support?
Desktop email software vs. Hosted ASP – Now when you are aware do you want free or fee-based software and things to try looking in your email marketing software you need to decide do you want to have desktop email marketing software roughly called Hosted ASP. Both types have limitations and advantages. You must select the right choice for you.
Desktop email software like Group Mail Plus, one of the main desktop e-mail marketing software, has several big advantages. The most significant is the fact details of your subscribers are kept private and secure on your own computer. Dot com crash will not be to date behind us. Imagine that you have several thousand clients and use internet based service from the company which will later fall out of business. It is possible to only imagine how that could affect your business and credibility! With Group Mail Plus you can handle sxoest unlimited number of groups with unlimited quantity of recipients in each. You will have a larger initial investment as compared to Hosted ASP which charge a monthly charge, however, you will a full charge of your email campaigns and as time passes of using your software you are going to repay it.
With Hosted ASP you can expect to use a lower initial investment. You don’t need to buy hardware and software. However, cost is usually determined by the amount of emails you send which means you will probably pay more how your membership base gets bigger so this option will be far more expensive when compared to a desktop email marketing software option in the long run.
You will see that deciding on the best e-mail marketing software is very important. You may have to bear in mind that the biggest investment is just one that it is paid – twice. So, choose your e-mail marketing software wisely.