I’m sure everybody at some point has experienced the annoyance of sending an important email and wondered if it was actually received, read, forwarded or simply deleted. Sure, there are some rudimentary capabilities within Outlook which could slightly ease your concerns, but what happens if there were flexible and easy-to-use programs that could really provide you with insight into what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you may also receive a notification alerting you at the exact moment it was actually read? Wow, that certainly would make the timing of that follow-up call or email simpler to determine!
Truth be told, there are a number of technology solutions currently on the market that can provide you with these details, in addition to offer a great deal more complex tracking capabilities and functionality— all of these are usually transparent and undetectable through the email recipients. As an example, a few of the applications will never only notify you in the exact data and time your email was opened, and can also present you with the physical geographic location and Ip in the recipient’s computer (Internet scammers beware!), the apparent email address in the recipient (useful if people use free email tracker and then forward the e-mail for their business accounts or the other way round or use email aliases), any URL’s found in your email which are clicked through (great to keep track of the potency of your latest email campaign), the duration the email was read, and if your email was forwarded or read on another computer (very useful to monitor confidential of proprietary information that might be passed onto a competitor).
A number of the more technical applications can provide the above tracking information on your own email attachments to incorporate PDF’s, Word and Excel documents. So, in the event you sent a prospect a proposal being a PDF, not just would the suggestions above be capable, however, you could receive this information on the page level! Quite simply, you can determine the duration and frequency that every page was read. Hmmmm, why was this prospect spending so much time reading the section that contained our pricing?
In addition, some applications even permit the restriction of certain activities. For instance, you are able to restrict a recipient from printing or forwarded your email. Or, some enable the sender to specify a time duration in which the email will self-destruct in a elapsed time after it has been read. Poof, so now you see it, so now you don’t!
Most offer some form of Outlook plug-because allows the sender to specify the “treatment” level for every email and well as turn-off of the tracking features. Because most companies charge over a per email tracked basis (usually fractions of a penny per email), you might like to track only important emails. In case you are sending HTML-based e-mail, measuring opening rates is simple. Instead of embedding your logo or other images inside your e-mail, create Image tags that load the images from your server. Then, whenever someone opens an e-mail message by you, the text and other non-graphical data will load immediately as the images are being requested from your server.
Each request a graphic is going to be recorded in your server logs. You can simply make use of your server log reporting tool to find out how frequently a specific image was requested. Again, unless you get access to your logs you should find a dcogtr sympathetic ISP. Here are some tips to make your open rate tracking a lot more accurate. Image Tracking – Create a unique image for each campaign. That way you won’t get confused once you examine your results. There is no need to utilize a large image to make an effective tracking strategy. Many marketers produce a 1 pixel x 1 pixel GIF that is either transparent or set towards the same color since the HTML background color. Don’t do this. It’s a flag for SPAM filters. Make use of a standard graphical image.