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The swiftly growing popularity of mobile phones has ignited a lifelong spark in the mobile revolution. Usage of mobile phones have increased rapidly across the world. Today, people spend more time in browsing the net and viewing emails on their Smartphones than laptops and desktops.

Every single day, we have been greeted with emails that intent sale of any product or updates associated with the product. You could have received some visually appealing emails that lack compatibility with mobile phones which makes it difficult for you to view them on the Smartphone. Responsive email templates are the ultimate fix for your problem. But, now you ask , precisely what responsive email is! This is actually the simplest answer. Responsive email is definitely an email that recognizes the device’s screen & size and renders appropriate email layout.

This is a listing of few things that needs to be considered while designing responsive templates:

Tend not to exceed 600 pixels for your template width. Decide the pre-header and become creative within your approach. Use the top-left section of email template to depict the topic of email. Since, all the email clients tend not to display images by default. Always employ minimum images inside your email and get away from it for your headings.

Use bold fonts to focus on headings and grab client’s attention. Utilize easily available system fonts so that you can minimize display errors. Take special care about the font sizes or you will find yourself screwing the layout. Enter into the habit of setting a 13 point font size by default.

It really is good to wrap the email content within two tables for better efficiency. How big buttons should not be lower than 44×44 pixels. The smaller size buttons can be clicked poorly on mobile devices.

It really is wiser to utilize inline CSS to code the templates rather than external CSS. Do not use Java Scripts as its usage will not be allowed in emails. Benefits Associated With Responsive Email Templates In Email Marketing:

With responsive templates, you do not need to generate different email templates for distinct devices. Responsive email automatically adjusts itself towards the surroundings no matter the screen size or device, which it is actually being viewed. A create email template in html is effective with all the current screen sizes saving plenty of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while improving the usability for your reader. This ozbmzp you boost your brand image and supply optimal user experience.

Better reader knowledge of clean and nice looking templates. A powerful email template displays the links and buttons clearly that easily grab the readers’ attention and thus, results in higher click-rates. This drives more traffic to your site and increases your sales.


The responsive technology is growing faster and that we cannot ignore the reality that a lot of emails are accessed from the cellular devices every single day. Thus, it is important to create responsive email templates which fit well on small screens and test it for compatibility before sending it to the clients.

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