Astrology is actually a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media, astrologers and astrology meme machines amass tens or tens of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of โหราศาสตร์ยูเรเนียน หุ้น. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it won’t become the last. The practice has been around in various forms for thousands of years. More recently, the brand new Age movement in the 1960s and ’70s came with a heaping helping in the zodiac. (Some also make reference to the New Age because the “Age of Aquarius”-the two,000-year period following the Earth is considered to go into the Aquarius sign.)
Inside the decades between the New Age boom now, while astrology certainly didn’t vanish entirely-you might still regularly find horoscopes in the back pages of magazines-it “went back to being a little bit more inside the background,” says Chani Nicholas, an astrologer based in La. “Then there’s something that’s happened within the last five-years that’s given it an edginess, a relevance for this time and place, which it hasn’t had for a good 35 years. Millennials took it and run with it.”
Lots of people I spoke to with this piece said they had a sense the stigma mounted on astrology, while it still exists, had receded since the practice has grabbed a foothold in online culture, specifically for younger people.
“Over the last a couple of years, we’ve really seen a reframing of New Age practices, greatly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says an average horoscope post on the site got 150 percent more traffic in 2017 compared to the year before.
In certain ways, astrology is perfectly suited for the web age. There’s a small barrier to entry, and nearly endless depths to plumb if you believe like falling down a Google research hole. The accessibility to more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A quick primer: Astrology will not be a science; there’s no evidence that one’s zodiac sign actually correlates to personality. Nevertheless the system features its own kind of logic. Astrology ascribes meaning to the placement of the sun, the moon, and also the planets within 12 sections of the sky-the signs of the zodiac. You likely know your sun sign, the most famous zodiac sign, ixizqr if you’re not an astrology buff. It’s based upon where the sun was on the birthday. However the placement of the moon and each one of the other planets at the time and location of the birth adds additional shades towards the picture of yourself painted by your “birth chart.”
“The kids these days along with their หนังสือ โหราศาสตร์ ยูเรเนียน are just like the ideal context for astrology.”
What horoscopes are meant to do is give you details about just what the planets are going to do right now, and later on, and how all that affects each sign. “Think in the planets as a party,” explains Susan Miller, the favorite astrologer who founded the Astrology Zone website. “You might have three people talking together, two could be over inside the corner arguing, Venus and Mars may be kissing the other person. I have to make feeling of those conversations that are happening every month to suit your needs.”