In 1952, Keith Cramer owned a carhop restaurant in Daytona Beach, FL. He flew out to California, on the advice of his stepfather, Matthew Burns, to view the most recent advancement in restaurants at the time — McDonald’s.
Cramer was impressed using the speed and automation and then he and Burns acquired the rights to George Read’s Miracle Insta-Machines. These were Rube Goldberg-type devices designed to make fast food really fast. One of the models made multiple milk shakes as the other, known as the Insta-Broiler, could cook twelve burgers simultaneously. Four hundred burgers could be cooked within an hour with one machine.
In 1953, Cramer opened his Burger King happy hour in Jacksonville and named it right after the cooker — Insta-Burger King. His burgers sold for 18 cents apiece (McDonald’s burgers at that time were 15 cents each) and they were a great success.
Two franchisers, James McLamore and David R. Edgerton, Jr., liked the concept and launched several Insta-Burger King restaurants in Miami in 1954. Fortunately — since you will see — they failed.
So McLamore and Edgerton started to experiment. Soon they completely got rid of the Insta-Broiler and created
a similar flame broiler — which made their renamed Burger King famous. In addition they introduced a significantly larger burger, the Whopper, needless to say, and sold it for 37 cents. This is considered a really risky business move at the time but, as you may know, it paid back handsomely. It became their signature product along with their tag-line became “Burger King, Home from the Whopper.”
They soon acquired the Insta-Burger Kings, renamed them and refitted them for their new releases. They begun to massively franchise in 1961 and very soon their new restaurants were around Florida and all of those other nation.
Burger King was the first fast food hamburger joint to install indoor eating areas at their outlets — in 1967, annually before McDonald’s did exactly the same. Pillsbury acquired the chain in 1967 and began a massive promotional campaign. The slogans and jingles — including the well known “Have it Your Way” — were an enormous success and Burger King grew towards the number 2 burger restaurant on earth. By 2004, Burger King had greater than 11,000 outlets in 61 countries and territories worldwide, including 7,000 in america.
The ownership of Burger King however changed hands again and also the strict policies were not followed which triggered financial ruin and straining associations in between the franchises. After almost 18 years without financial growth, the skloxs from the company began feeling the effects of its stagnating franchises. AmeriKing filed for bankruptcy in 2001 and also this caused the depreciation of the fast food chain by nearly $750 million during its sale.
The brand new CEO, Bradely Blum began a restructuring program that was aimed to revive almost 20% of franchises undergoing financial difficulties. It absolutely was an initiative that encouraged individual owners who took benefit from the situation getting the failed stores and turning them into profit makers. Most the once failing stores are growing and after the 2010 fiscal year, Burger King menu claimed to get greater than 12,200 outlets in 73 countries. 90% from the outlets in america are privately owned and operated.