In the few years leading up to 2015, McDonald’s painted the picture of a kingdom in decline. Once the pinnacle of fast food, Mickey D’s as well as its burger peers had lost their luster as clever competitors (Taco Bell, Dunkin’ Donuts, Chick-fil-A) and up-and-coming fast casuals (Panera, Chipotle, Shake Shack) stole market share.
But a sequence of events over the past year is finally hinting at signs of a McDonald’s turnaround, with system-wide sales going for a roughly $350 million boost in 2015 and three straight quarters of comp sales increases at press time. Underneath the direction of CEO Steve Easterbrook, McDonald’s sought to build up two major consumer trends: easy customization and all-day breakfast. The Make Your Taste kiosk program was expanded to more markets, but the latter initiative of (a curated) daylong morning menu really shook things up. Although it wasn’t presented until October, all-day breakfast helped https://locationsnearmenow.net/fast-food-near-me/ close 2015 on a high note.
While a lawsuit filed from the National Labor Relations Board over joint employer liability has elicited mixed reactions within the industry and beyond, the Golden Arches are making a concerted effort to emphasize its responsibility being a corporate giant in other ways. Earlier this coming year, it brought health-halo Cutie clementines back to the menu, continued its Happy Meal Books program having a projection of reaching 50 million books by year-end, and raised pay for employees at corporate locations. All the do-good hubbub culminates this month featuring its Olympic Kids Program, where 100 kids will be front and center in the opening ceremony in Rio.
There’s a lot of fight left within the fast-food giant, without any doubt which it will once again go for the gold.
Starbucks is the industry’s chief overachiever. Never one to rest on its laurels and Frappuccinos, the coffee powerhouse continued to launch fresh LTOs-Halloween-themed “Frappula,” in addition to Cherry Blossom and Caramel Waffle Cone drinks-as well as beefing up its less saccharine offerings. After witnessing a 20 percent uptick in their overall iced beverage sales, Starbucks introduced a whole new cold-bar beverage lineup just over time for summer.
Novelty beverages notwithstanding, the worldwide brand has poured considerable energy into enhancing its adaptability to fit as many meal occasions as is possible. Last fall, Starbucks kicked up its convenience factor using the nationwide rollout of Mobile Order & Pay, allowing customers to skip the fishing line and set orders ahead of time. Playing both size extremes, it announced plans to open the second Roastery location in a 20,000-square-foot facility in New York City’s Meatpacking District while also debuting its fifth express format store at only 635 sq . ft ..
While a few of the 17 million approximately customers who actively use Starbucks’ loyalty app were miffed in April once the company revised the app to award stars (credit) based on purchase amount instead of frequency, it appears like ‘Bucks is betting on other perks-points to make mobile orders or using partner services like Lyft and Spotify-to help keep consumers cool.
The last year was tough for Subway. Not just was former spokesman Jared Fogle imprisoned on charges of child po.rnography and solicitation, but in addition founder and fast-food pioneer Fred DeLuca died simply a month after the brand celebrated its 50th anniversary. The company went in to a veritable lockdown, and U.S. sales slid some $400 million.
But Subway, with its gargantuan international presence and streamlined system of sandwich artistry, is hardly down for your count. In early 2016, it launched new premium ingredients like thick-carved turkey and applewood-smoked bacon. Industry experts think this menu upgrade stands to do best against McDonald’s all-day breakfast as other brands scurry to discover their particular game changer. Subway also will continue to emphasize its healthfulness by working to remove undesirable ingredients like high-fructose corn syrup and artificial flavors and colors.
As the second-biggest burger brand didn’t make headlines like McDonald’s-despite its efforts to do this by way of a proposed “McWhopper” collaboration-Burger King did manage an amazing surge in 2015. System-wide sales moved up $900 million, and AUVs also enjoyed an enhancement as the company continued to cull a small number of underperforming stores. Like many brands, Burger King is touting the cleanliness of key menu items, but it is also (rather wisely) trying changes within its wheelhouse. Buffalo Chicken Fries, Grilled Dogs, as well as a Flame Grilled Chicken Burger might be menu innovations, but they’re not far from the fare you’d expect in a burger joint.
By now it’s obvious that Taco Bell’s years-long success is anything but a flash inside the pan. The top Mexican quick serve jumped a place on the QSR 50 and consistently find favor among younger consumers using its tongue-in-cheek humor and zany menu options like the Quesalupa and Beefy Crunch Burrito. What’s new is its method of ingredients. Within the last year, the business makes commitments to merely source cage-free eggs and to remove artificial colors and flavors, as well as antibiotics.
The program bulked on top of an extra 200 stores, but Taco Bell isn’t putting all of its (cage-free) eggs in a single basket. Last year, the urban-hip Taco Bell Cantina debuted in Chicago and San Francisco, and in May the company unveiled four new upscale store designs with a special increased exposure of reflecting the regional community.
Usually neck and neck with Burger King, Wendy’s failed to keep up the pace and fell a spot in the rankings-however, not from absence of effort. Previously year, Wendy’s has worked to update nearly every element of its business, from founding its tech-focused 90° Lab and making a vegetarian black bean burger to promoting CFO Todd Penegor to chief executive and teaming up with pop band American Authors for a special promo.
Couple those moves with the reality that Wendy’s AUV still outperforms the top five brands (save for McDonald’s), as well as the Freckled Lady could possibly produce a rebound.
Dunkin’ is holding steady with its aggressive growth plan, totaling 1,125 new stores in only three years while pushing system-wide sales nearly $500 million in 2015. The coming year it will enter Hawaii the first time ourles also driving big deals in international markets like South Africa and Switzerland. And after promoting five internal managers to vice presidents, the company may be expected to stay true to its course.
Dunkin’ has also made impressive strides with its outreach; in December it took over as the first corporate sponsor from the newly launched National Women’s Hockey League (NWHL), and shortly after became the league’s “official coffee house.” Dunkin’ also tapped social media marketing celebrity Logan Paul to generate content for video-sharing app Vine that highlights the DD Perks rewards program.
Whoever says you can’t boost your annual sales more than $1 billion in a single year and keep fast food restaurants near me obviously has not yet visited Chick-fil-A.
The once-regional quick serve is spreading its wings and gliding into new territory. Its spring debut in New York was highly anticipated and well received and also the company has a dozen more locations in the pipeline for your Big Apple.
On the menu side, Chick-fil-A highlighted its healthy side with the help of a new salad towards the lineup and introducing a Superfood Side-kale and broccolini with dried cherries and roasted nuts-developed in collaboration with Atlanta chef Ford Fry.