After blowing the doors off bacon with their bacon-everything burger, Jack in the Box is turning up the heat with the new Hella-Peo Burger. And we mean heat. Don’t go thinking they simply added some jalapeo slices to a burger… Well, they did do that, in addition they crammed in a bunch of cheese-filled jalapeo poppers with a cheesy taco sauce. This burger is undoubtedly featured on Jack’s Munchie Meals, alongside stoner luminaries just like the Stacked Grilled Cheese Burger. That means you can only order one between 9pm and 5am, but really, popper burgers were never intended to be consumed before sunset. Pro tip: they’re best eaten while paying attention to “Hook”.
Named for the best terrifying toy of the childhood, Jack within the jack in the Box menu 2019 has spent the better part of the 20th century conquering the West Coast. And while you may be acquainted with their Super Bowl commercials as well as their late-night munchie campaigns, have you been really up on their explosive, Star Trek-filled history? Until you spent some time playing their mascot Jack in senior high school, we’re guessing no, but that’s okay, because we’ve got the CliffsNotes on this site. Lots of fast-food founders can brag about having a Bentley, but only Jack in the Box’s guy owns a coveted spot on Richard Nixon’s enemies list.
1. The founder was on Nixon’s “enemies list”. Robert O. Peterson opened the first Jack in the Box in San Diego in 1951. He’d continue to get a long, illustrious career filled with interesting footnotes — he got a major city of Paris Medal of Honor! He is at naval intelligence during WWII! But undoubtedly the wildest was his appearance on the infamous “enemies list” compiled by Nixon’s White House administration. Peterson apparently landed there as a result of some donations he made to Democratic candidates, which can be ironic, since the man had been a registered Republican.
2. Also, he married San Diego’s first female mayor. That’d be Maureen O’Connor, that is unfortunately noted for less sterling achievements nowadays.
3. And then he was super into the sea Peterson was recognized for becoming a generally philanthropic guy, only one of his most notable beneficiaries was UC San Diego, Ca. The person was the school’s largest individual donor (they eventually gave him his own building on campus), and far of the cash visited a very specific section of interest: oceanography. Peterson gave several significant gifts for the school’s Scripps Institution of Oceanography, bankrolling lots of Professor John D. Isaacs’ research. That guy was apparently considering things like icebergs and ocean pollution, but we must assume off-books he was also taking Peterson on expeditions in search of Nessie.
4. The burgers originally cost $.18. Needless to say, it was within the 1950s, when dimes, nickels, and pennies were not worthless garbage.
5. They blew Jack up in a 1980 ad campaign. For many years, the business mascot “Jack” existed mainly as kitschy drive-thru decoration. If the marketing brass decided to revamp their image, they left old Jack behind by blowing him the hell up within an ad campaign — which also featured a classic lady having an insatiable bloodlust. Jack was phased from the intercoms as well as other branding, and wouldn’t return till the early ’90s, when he appeared inside the “Jack’s Back” campaign seeking vengeance.
6. These people have a secret-menu shake. The standard Jack within the jack in the Box catering menu provides an Oreo Cookie Soft Ice Cream Shake. But when you choose to go slightly off-books and request mint Oreo, you’ll be rewarded with a refreshing green shake that thankfully bears no traces of kale.
7. The mascot may come as Pez dispensers and antenna toppers. Jack within the Box has truly moved some merchandising units. Their mascot is accessible as Pez dispensers, bobbleheads, action figures, and antenna toppers — which can be apparently the key draw. The chain’s produced 32 million toppers to date, though sadly not every one of them are available in this unsettling Dia de los Muertos theme.
8. They’re total Trekkies. Shout-out to the Picard-loving Jack in the Box junkies who managed to collect all four Star Trek Generations collector’s cups.
9. Their stock is turning up Chipotle and McDonald’s. Yahoo Finance recently checked out the stock for Jack in the Box, Chipotle, and McDonald’s and found that, while things were close with Chipotle, Jack was the better impressive one over the board. That’s in no small part due to another fast-food chain they own: Qdoba. The Chipotle competitor is apparently giving its parent company a major boost on Wall Street, proving yet again that burritos will always be the safest investment.
10. This dude from Pulp Fiction stars in their sexual harassment training videos. Even when you’re not familiar with Phil LaMarr’s voice focus on Futurama or sketch focus on MADtv, you at the very least gotta know him as that pkankr dude Marvin from Pulp Fiction. Before he was shot in the face by John Travolta (still luckier than Idina Menzel), he was the star of any sexual harassment training video for Jack inside the Box… which they still use for this day. It had been shot in 1991, but we still need to hope there’s a subplot about inappropriately complimenting your coworker’s Big Kahunas.