Pancheros Mexican Grill has introduced the start of a new brand campaign emphasizing its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is the first truly integrated campaign we’ve produced that truly focuses on what makes the manufacturer different. For someone that’s never tried Pancheros, it highlights the fresh-pressed tortilla, mixing an ideal bite and our amazing queso. For the fans, it’s a fantastic reminder of why they love Pancheros,” said Ryan Murrin, vice president of promoting and franchise development at Pancheros. “The campaign concept is a fresh new take on the brand personality and was created to get social and digital first, where our fans are.”
Produced by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, together with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a number of content tailored for TV, video, social networking, digital marketing and audio channels.
“We are excited for the addition of Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from our fans and jumped at the ability to find a vegan protein option that even our meat-eating customers will love.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is really a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas loaded with the freshest, highest- quality ingredients. Burritos are customized and combined with “Bob the Tool” to obtain every ingredient in each bite. Together with their tasty burritos, the menu includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the United States and the company wants to have 75 restaurants open across the country by the end of 2015. For more information, visit http://www.pancheros.com.
Noted for its fresh-pressed tortillas and proprietary technique for mixing burrito ingredients, Pancheros announced today its 2018 wants to conquer cravings in numerous new key markets and to bring additional franchise locations to markets surrounding the communities where it has already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for each and every guest, and evenly mixed through the burrito – that’s what sets us apart. When you enter a Pancheros location, tradition goes out the window,” said Rodney Anderson, who founded Pancheros right from college in 1992 and contains successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the very best-tasting burritos within our category. To us, growing the manufacturer doesn’t just mean adding more locations for the list. It’s an opportunity to grow our culture with all the right individuals who share our belief which you don’t must sacrifice quality for convenience.”