WaBa Grill has opened within the Town Square shopping mall at Chicago and University avenues in Riverside. WaBa Grill is a fast casual chain that serves teriyaki dishes with an emphasis on healthy ingredients. Its menu includes chicken, beef, salmon, rib and tofu plates for $8-$10.75 and rice and veggie bowls for $6.25-$9.
Service Management Group (SMG), an international customer experience management, employee experience and brand research partner to a lot more than 500 brands, has been selected by Waba Grill Specials to produce its customer experience management program. The health-focused fast-casual chain chose SMG for its unique mixture of technology and professional services, outcomes-based approach and competitive benchmark capabilities.
Founded in 2006, WaBa Grill has more than 185 locations serving fresh and healthy entrées. Having a goal of serving the most effective-possible-quality food on the go, WaBa’s famous rice bowls and salads are prepared-to-order with fresh vegetables and high-quality proteins.
“With a fast growth plan in position, it was important to discover a customer experience management platform that is certainly scalable and delivers actionable insights,” says WaBa Grill Vice President of Franchise Operations Afshin Compani. “Our partnership with SMG provides us access to a robust technology platform as well as a dedicated team that understands our business helping us get smarter about our customers.”
Using SMG VisitView, a location-level CX survey, WaBa Grill is capturing customer feedback in the point of sale. With VisitView data available 24/7 within the smg360 reporting dashboard and mobile app, support center employees obtain a holistic view of guest feedback, plus powerful tools like text analytics and real-time alerts, while empowering franchisees with real-time, role-based rtneuh and insights.
“WaBa Grill keeps growing fast, and they also desire a strategic partner that can support their success and market expansion,” adds SMG Chief Client Officer Todd Leach. “When you combine our experience in the restaurant industry with our location-level insights and franchise engagement tools, we’re the best partner to back up WaBa’s continued growth and the evolving needs of its franchisees.”