Product review & rating has turned into a well-known feature that the majority of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that zion product reviews is not only another banal e-commerce product. Individuals are actually talking about it (both negative and positive) along with their thinking is listed here!
People always leave for your competitors as soon as your product details page can’t satisfy them by assuring them. Your product details page is an essential portion of the site since this is the area whenever your customers decide whether to add the item to the cart or to abandon it. Hence, every effort should be taken to assure the customers that the products you might be offering really are offers good bargain and value for price.
Among the strongest features in your product details page is the option to allow the customers express their opinion and experience regarding the product. An easy one line comment added by a happy customer can assure lots of other visiting customers about acquiring the product.
Following are 5 tips for making your product details page better by encouraging customers and visitors to write reviews for your products:
Tips 1 – Product Details page Design:
Your products or services details page design should get special emphasize hence people always want to visit the products details pages which are visually attractive and neatly presented. The product details page should arrange the item images, description, prices and attribute selection options etc. very neatly and in a way in order that customers can discover information easily. In case your product details page design and arrangement is vivid and attractive, people want to write something about it. Adding Image zooming, image video and multiple images illustrates the item better and thus gives customers a good insight about the product. If a visitor finds a eye-catchy product details page, it’s very likely that s/he would like to add some words there.
Tips 2 – Don’t have the process complicated:
Maintain the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to become present along with the review option, provide a visual 5 star rating which can be rated using the mouse click. Provide the negative rating options that could give a bold impression for the visitors they are free to rate it the direction they feel. For your Review make the email fields optional as people often don’t want their emails to be visible publicly. Offer an option whether to show or hide the e-mail addresses from the published reviews. One issue you should be particularly careful about is the CAPTCHA. Easy CAPTCHA can easily be broken from the spammers and hard CAPTCHA irritates the real reviewers. Select one which is hard to break through the Spamming softwares yet easier for the human users to see.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should assist you to administering the review and rating casted from the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you would like), control the visibility, control the amount of reviews per page, reply to a reviewer and other conventional review & rating moderation features. Should you value what your clients are saying concerning your products, you need to regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published in your website. Send them thanks emails for that reviews and visiting your website and as reply lrqusd the review, write a thing that would not just impress the reviewers but also other visitors.
Tips 4 – Keep the ‘Negative Reviews’ also:
In case your product details page is filled with reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of the reviews. If customers are criticizing the products, it’s your best chance to defend the main reason and let others realize it. Take the chance to confront the negative reviews with satisfying answers and set them among the other reviews.
Tips 5 – Reviewing Competition:
What about announcing a little gift, free coupon or discount for that premier reviewers? Yes, that will definitely encourage visitors and customers explore your products or services and write something on them. A $5 discount code, 5% discount or free gift wrapping would inspire whole lot more visitors and customers to publish some lines for the products.
Present your products more visually and in richly designed format, offer some benefits for writing reviews, create the process simple and moderate regularly to obtain more reviews.